When we first meet with a prospective client, a question that is often asked by the prospect is….”why should I buy a chair from you?”
With so many suppliers of office furniture around, this is a valid question. What makes us different to our competitors? Does Karo offer products and services that gives us the edge over our competitors? What makes you confident that buying a Karo product is the right decision for you?
We could answer the question by saying, for example, that we offer great service, or that the quality of our products is superb, or our prices are better than the competition, or that we have been manufacturing chairs for many years. However, all these, and any similar statements, firstly sound arrogant, and secondly, most of our competitors would probably say either the same, or something very similar!
As a prospective customer, such clichés will, in all likelihood, not help you achieve your objective, which is making the right purchasing decision for you.
Why should you buy a chair from Karo?
Simply saying that we are better than our competition is both a cliché and meaningless.
Our primary role is to assist you in the buying process so that you can make an informed and correct product choice.
To do so, we must fully understand exactly what your requirements are. This is critical and requires answers some essential questions, for example:
Once we understand your requirements, then, and only then, will we be able to propose various solutions that meet YOUR needs. Our aim is to help you make the right purchasing decision.
There may well be instances where we cannot provide you with a suitable solution. If this is the case, then it will make sense that you do not buy a chair from us, and we will understand and support you in this decision. Just like you, we do not want is to get involved in a business transaction that isn’t right for us.
Why you shouldn’t buy a chair from Karo
To not waste YOUR time, there are a few instances when you should not consider buying a chair from Karo. These include if you:
Getting back to your original question, “why should I buy a chair from you?” We can only answer that question once we understand your needs and have determined whether we are able to provide a solution that best meets your seating requirements.
To find out more about Karo Manufacturing, click here.